We've audited dozens of Google Ads accounts for Chandigarh tricity businesses. The average finding: 40-60% of budget is wasted on irrelevant clicks because of missing negative keywords, broad match defaults, and zero conversion tracking.
The most common mistake: running search ads without conversion tracking. Without it, Google optimizes for clicks — not leads or sales. You pay for traffic that bounces in 3 seconds because Google has no signal for what a "good" click looks like for your business.
Negative keywords are the highest-ROI optimization for local campaigns. A Mohali-based software company running ads for "software development" also shows up for "free software download," "software engineering salary," and "software developer course." Each irrelevant click costs ₹30-100. Add 50-100 negative keywords before launching.
Location targeting matters. Set your campaigns to "Presence" (people IN your target area), not "Presence or Interest" (people searching ABOUT your area). The default includes people in other cities looking up your city name — they're not your customers.
Ethersofts manages PPC campaigns for businesses across the Chandigarh tricity. We fix tracking first, then optimize. Every client sees a custom Looker Studio dashboard with real lead data — not just click counts.