Google's Core Web Vitals — LCP, FID, and CLS — directly impact your search rankings. If your website scores below 50 on Lighthouse, you're actively losing both traffic and conversions. Most websites we audit in the Chandigarh-Mohali market score between 30-50.
The top speed killers: unoptimized images (usually 40% of the problem), render-blocking JavaScript, excessive HTTP requests from third-party scripts, and no CDN. Fixing these four issues alone typically brings Lighthouse scores from 40 to 80+.
Image optimization means serving WebP/AVIF formats, implementing lazy loading, and using responsive srcset attributes. A single unoptimized hero image can add 2-3 seconds to your load time.
JavaScript optimization involves code splitting (only load what the current page needs), tree-shaking unused code, and deferring non-critical scripts. If your analytics, chat widget, and social tracking all load before the user sees content, you've prioritized surveillance over experience.
At Ethersofts, every website we launch scores 90+ on Lighthouse. We treat performance as a core feature — not an afterthought optimized three months after launch when someone notices the site is slow.