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UI/UX Design & Prototyping

Design that users
actually understand.

Research-driven UI/UX design — wireframes, high-fidelity prototypes, and design systems validated with real users before development begins. Fix problems in Figma, not in production.

3–5×

Lower rework cost vs post-dev

4–6 wks

Research to validated prototype

WCAG

AA accessibility compliance

4–6 wks

Research to prototype

3–5×

Cheaper to fix in design

WCAG AA

Accessibility compliance

100%

Research-backed decisions

Building before designing costs 3–5× more

Engineering rewrites obvious UX problems

A week of dev work gets thrown out because no one tested the flow with a real user. The issue was obvious — but only after it was built.

Design without research is aesthetic guessing

Beautiful screens that solve the wrong problem. Users can't find core features because the navigation structure was never validated.

No design system = permanent inconsistency

Every developer makes different button sizes, spacing, and color choices. The product looks inconsistent six months in.

Four phases. Zero guesswork.

Select a phase to see what we deliver and how we validate it.

We interview users, audit competitors, and review analytics before drawing a single screen. Design without research is guessing with good fonts.

Deliverables

User interviews & persona maps
Competitive UI audit
Jobs-to-be-done framework
Analytics review & drop-off map

Phase Preview

User Interview Notes

User A"Can't find the export button"nav
User B"Confused by the onboarding"ux
User C"Dashboard is overwhelming"ia

From insight to dev-ready handoff

User Research

Interviews, surveys

Figma

Design & prototype

Design Tokens

Color, type, spacing

Storybook

Component docs

Dev Handoff

Annotated specs

Every handoff includes Figma source, design tokens JSON, Storybook-ready component specs, and written interaction notes

Research → Wire → Design → Validate

01

Discovery Sprint

User research, stakeholder interviews, competitive analysis — we understand the problem before designing the solution.

02

Wireframes

Low-fidelity structure first. We align on layout, navigation, and flows before adding visual design.

03

High-Fidelity Design

Pixel-perfect Figma screens with full design system — typography, color, spacing, components, icons.

04

Prototype & Test

Interactive prototype tested with real users. Insights drive revisions before handoff to engineering.

Our process vs alternatives

FeatureEthersoftsFreelancer
Research before designRarely
Interactive prototype
Design system included
Usability testing
WCAG AA audit
Dev handoff annotationsPartial

Vantage HQ — onboarding completion from 34% to 81%

A B2B SaaS platform had a feature-complete product but a 34% onboarding completion rate. We ran a 5-week design sprint — user interviews, IA restructure, prototype, usability testing — before touching a line of code.

81%

Onboarding completion (was 34%)

2×

Feature discovery in first session

0

Post-launch UX rewrites needed

"We had tried fixing the onboarding ourselves three times. Ethersofts ran two user interviews and identified the root cause in 48 hours. The validated prototype was so clear we shipped it with zero change requests from engineering."

— Product Lead, Vantage HQ

Build it right before you build it.

A two-week design sprint costs a fraction of six weeks of engineering rework. Tell us about your product — we'll show you what it could look like.

Start Design Sprint

"Previous agencies handed us pretty screens with no logic behind them. Ethersofts started with user research and every design decision was backed by something real. The handoff to our devs was the cleanest we've ever received."

AM

Ananya Mehta

CTO, PulseStream Analytics

Questions we get all the time

If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.

Frequently asked questions

UX (user experience) is about how something works — the flows, structure, and decisions that make a product easy to use. UI (user interface) is about how it looks — colors, typography, spacing, and visual hierarchy. Great products need both: a clear flow that's also beautiful and on-brand.

Both. Research is built into our process — we do user interviews, review analytics, audit competitors, and test prototypes with real users. Design without research is just guessing.

A complete Figma file with all screens, component library, design tokens (colors, spacing, typography), interactive prototype, and written annotations explaining interactions and edge cases. Zero ambiguity — developers implement exactly what was designed.

Yes. We do UX audits — reviewing your existing product for usability issues, conversion drop-off points, and accessibility gaps — then produce a redesign that's evolutionary rather than disruptive. Your users don't face a complete relearn.

A typical product design sprint — research through validated prototype — takes 4–6 weeks. Simpler projects (marketing site, landing page) run 2–3 weeks. Complex products with multiple user roles can extend to 8–10 weeks.

A focused design sprint for a landing page or small marketing site typically runs $4k–$8k. Full product design — research, IA, high-fidelity screens, prototype, and a design system — usually falls between $12k and $30k depending on the number of screens and user roles. We scope and fix the price before starting, so there are no open-ended hourly bills.

We design in Figma and hand over the complete editable source — all screens, an organized component library, design tokens for color, type, and spacing, and a clickable prototype. You own every file. Your team can keep iterating in Figma, and your developers get Storybook-ready specs with annotations for a clean build.

UI/UX Design & Prototyping

Build it right
before you build it.

Research, prototyping, and validation — so your engineering team builds the right thing the first time.

Reach Ethersofts across every channel — chat, email, call, video, and more
Free consultation24-hour responseNDA on request