Stores Built to Convert, Not Just Sell.
Custom e-commerce development across Next.js, Shopify, and headless architectures — designed around your conversion funnel, not a template.
Revenue Today
$12,480
↑18%
Orders
84
↑23%
Conversion
4.2%
↑0.8%
Avg Order
$148
↑$12
Checkout funnel
20+
Stores Launched
4.2%
Avg. Checkout Conversion
<1s
Product Page Load Time
$42M+
GMV Processed Annually
Template Stores Leave Revenue on the Table
Slow product pages, bloated themes, and checkout flows designed for the platform — not your customers.
What template stores leave behind
Template / Off-the-shelf
Ethersofts Custom Build
+38%
Avg. conversion lift
vs. previous template store
$42M+
GMV across portfolio
Processed through stores we built
The Right Platform for Your Store
Not every store needs the same approach. Select a platform to see what's included and when it's the right choice.
Custom Next.js Store
Best for: Speed + unique UXFully custom storefront built in Next.js with your exact design. Sub-1s product pages, unique checkout flows, and no platform limitations on what your store can do.
What you get
Consider that
Not sure which is right? We recommend during the free strategy session — honest fit analysis, no upsell pressure.
Every Step of the Checkout, Optimized
Each step is designed to reduce friction — not just process a transaction.
Cart
Products + quantities
Auth
Guest or sign-in
Shipping
Live rates (FedEx/UPS)
Payment
Stripe / Apple Pay / BNPL
Confirm
Email + webhook
Stripe + PayPal + BNPL
All major gateways
Live shipping rates
FedEx / UPS / USPS
Fraud detection
Stripe Radar built-in
Order automation
Webhooks + email flows
Strategy First, Then Build
We start by auditing what you're losing — slow pages, checkout drop-off, missing payment methods. Then we build to fix those exact problems.
Conversion audit before any design
Know your drop-off before fixing it
Designed around your funnel
Not a generic theme
GA4 ecommerce from day one
Revenue by product, funnel analytics, LTV
Store Audit & Strategy
Catalog size, payment needs, shipping zones, integrations — we map everything before touching code.
Outcome: platform recommendation + roadmap
UX & Conversion Design
Designed around reducing drop-off at every step — product discovery, cart, checkout, confirmation.
Outcome: Figma designs + component library
Development & Integration
Payment gateway, shipping API, inventory, email flows — all wired together and tested with real transactions.
Outcome: fully working store + integrations
Launch & Revenue Ops
GA4 ecommerce tracking, abandoned cart recovery, tax configuration, and post-launch revenue monitoring.
Outcome: live store + analytics + runbook
Custom Build vs. Off-the-Shelf
What you actually get — and give up — with each approach.
| Capability | Ethersofts | Shopify Theme | WooCommerce |
|---|---|---|---|
| Sub-1s product page load time | Guaranteed | Template-dependent | Often slow |
| Custom checkout flow | Full control | Limited on Plus | Plugin-dependent |
| Mobile-first design | Always | Theme-dependent | Varies |
| SEO-ready architecture (SSR) | Standard | Partial | Plugin-dependent |
| GA4 ecommerce tracking | Included | App required | Manual setup |
| Code ownership | Full | Theme only | Full but complex |
The Challenge
DTC fashion brand on a Shopify theme with 4.8s mobile LCP, 72% cart abandonment, and no ability to customize checkout without a Shopify Plus upgrade.
What We Built
Headless Next.js storefront on Shopify backend. Custom checkout with Apple Pay, upsell drawer, and abandoned cart recovery. Launched in 8 weeks.
The Result
0.7s
Mobile LCP (was 4.8s)
+54%
Checkout conversion rate
+$180K
Additional monthly revenue
Ready to stop leaving revenue on the table? Get a free store strategy session.
“Our Shopify theme was embarrassing us. Ethersofts rebuilt the whole frontend in 8 weeks — 0.7s mobile load time, Apple Pay in checkout, and a 54% conversion lift in the first month. Best investment we've made.”
Questions we get all the time
If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.
It depends on catalog size, timeline, and budget. Custom Next.js is best for brands that need speed and unique UX. Shopify is best when you need to start selling immediately with a proven checkout. Headless is best for scaling brands that want both. We recommend during the strategy call — honest fit analysis, no upsell pressure.
Yes — we migrate products, categories, customers, orders, and reviews. We implement 301 redirects for every changed URL so your Google rankings don't drop. Post-launch we monitor Search Console for 30 days to catch any unexpected ranking changes.
We start by studying your drop-off data. Common wins: single-page checkout, guest checkout always available, Apple Pay and Google Pay on mobile, trust signals near the payment button, and minimal required fields. Our checkout builds average 3–8% higher conversion than the stores we replace.
Stripe, PayPal, Square, Authorize.net, Apple Pay, Google Pay, and BNPL providers (Klarna, Afterpay, Affirm). We recommend Stripe for most stores — best developer experience, fraud tools, and global coverage.
A Shopify custom theme with 5–10 product types takes 4–6 weeks. A custom Next.js storefront with up to 200 SKUs takes 8–12 weeks. Large catalogs, complex shipping logic, or multi-currency storefronts take longer — scoped explicitly in the strategy session.
A custom Shopify theme typically runs $8k–$20k. A custom Next.js or headless storefront with up to 200 SKUs usually falls between $25k and $60k, scaling with catalog size, integrations, and checkout complexity. We send a fixed-price quote after the strategy session — and because custom builds carry no monthly SaaS platform fee, the total cost of ownership is often lower over two to three years.
Yes. We build fast faceted search and filtering that stays sub-second even across thousands of SKUs using indexed queries and tools like Algolia or Meilisearch. To recover lost sales we add abandoned-cart email and SMS flows, exit-intent offers, one-page guest checkout, and Apple Pay and Google Pay on mobile — the combination typically recovers 10–15% of otherwise-lost carts.
A Store That Converts as Well as It Looks
Sub-1s pages, a checkout designed for your customers, and analytics tracking every dollar. Let Ethersofts build the store your brand deserves.
