CMS Development
Your team publishes.
No developers required.
Headless CMS and custom content management systems that give your marketing team full publishing control — without touching code, without breaking the site.
Day 1
Team self-sufficient
0
Dev tickets for content
Any
Channel — web, app, email
cms.yoursite.com/studio
Content
Blog Posts
48Pages
12Products
94Authors
8Blog Posts
+ NewHow we cut deploy time by 80%
Published
Headless CMS vs WordPress 2025
In Review
Content strategy for SaaS teams
Draft
Migrating from WordPress to Sanity
Published
3–5 wks
CMS delivery
100%
Team publishing day one
0
Dev tickets / month
340ms
Avg content page load
The Problem
Every content update goes through a developer bottleneck
Ticket → wait → publish
Marketing raises a dev ticket to change a homepage headline. Dev picks it up next sprint. The campaign window closes before it ships.
Content locked to one channel
Blog posts are in WordPress. App content is hardcoded. Email copy lives in a spreadsheet. Three sources of truth — all out of sync.
No editorial workflow
Any editor can publish directly to production. There's no review step, no staging preview, no approval chain. One mistake goes live immediately.
Platform Options
We recommend the right CMS, not our favourite
Select a platform to see what your team's admin experience looks like.
Real-time collaboration, GROQ queries, portable text, and a fully customisable Studio. Best for teams with complex structured content or multi-language sites.
Features
GROQ query language
Real-time collaboration
Portable Text (rich text)
Custom Studio UI
Multi-language support
Content versioning
Admin Panel Preview
Sanity Studio
Content typeBlog Post
AuthorSarah Chen
StatusIn Review
LocalesEN, DE, FR
Last edited2 min ago
Architecture
Author to user in milliseconds
Author
Content editor
CMS
Source of truth
API
REST / GraphQL
Build / ISR
Next.js revalidate
CDN
Edge delivery
User
Any channel
Publish triggers webhook → Next.js ISR revalidates in <1s → CDN serves fresh content worldwide
Process
Audit → Configure → Integrate → Train
01
Content Audit
We map every content type, relationship, and workflow your team uses today — then design a model that's cleaner and future-proof.
02
CMS Configuration
Schemas, content types, roles, and integrations configured. You see the admin panel before a single page is wired up.
03
Frontend Integration
Next.js fetches content at build time or on-demand. Preview mode, draft content, and incremental regeneration — all wired up.
04
Training & Handoff
Video walkthroughs, written docs, and a live session with your content team. You're self-sufficient from day one.
Comparison
Headless CMS vs alternatives
FeatureHeadless CMSWordPress
Non-dev publishingPartial
Multi-channel content
API-first delivery
Performance / CDN edge
Role-based workflowPartial
No monthly SaaS lock-in option
Case Study
Meridian Media Group — from ticket queue to instant publishing
A mid-size B2B media company was running a WordPress monolith. Every layout change required a developer. Publishing delays of 3–5 days were routine. We migrated them to Sanity + Next.js in 4 weeks.
0
Dev tickets / week for content
4×
Faster content publishing
340ms
Avg page load (was 3.8s)
"Our marketing team went from filing 8–10 dev tickets a week to publishing independently every day. The Sanity Studio is so intuitive we didn't need more than one training session."
— Head of Digital, Meridian Media Group
Ready to stop waiting on developers to publish?
Tell us your content types and current CMS pain points. We'll recommend the right platform and scope the project in 48 hours.
Get My CMS Scoped"We tried DIY-ing Contentful ourselves. Three months later we had half-configured schemas and zero documentation. Ethersofts rebuilt it properly in two weeks and trained our team to be fully independent. Best decision we made."
RK
Rohit Kapoor
Marketing Director, FinEdge Technologies
FAQ
Questions we get all the time
If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.
A headless CMS stores and manages content but has no built-in frontend. Instead it exposes content via an API that your website, app, or any channel can consume. This separates content from presentation — your team edits in one place and it appears everywhere.
Sanity for complex content models and real-time collaboration. Contentful for large enterprises with localisation needs. Strapi if you want self-hosted control with no monthly fees. Custom if your approval workflow is genuinely unusual. We'll recommend after understanding your team size, content volume, and publishing frequency.
Yes. We export all posts, pages, images, and metadata then import into the new CMS with full URL preservation. 301 redirects are configured automatically so your SEO rankings are protected throughout migration.
Everything. Once configured, your team creates pages, updates copy, swaps images, publishes blogs, manages navigation, and schedules content — without touching code or filing a single support ticket.
A standard headless CMS setup with frontend integration takes 3–5 weeks. Complex custom CMS builds with approval workflows range from 6–12 weeks depending on the number of content types and integrations required.
A standard headless CMS setup with Sanity, Contentful, or Strapi plus Next.js integration typically runs $6k–$18k depending on the number of content types and how much migration is involved. Fully custom CMS builds with bespoke approval workflows start around $20k. We scope and fix the price up front — and self-hosted options like Strapi carry no monthly SaaS licence fee.
Yes — it's one of the biggest SEO advantages of going headless. Content is delivered through Next.js with server-side rendering and incremental static regeneration, so pages load in a few hundred milliseconds from a global CDN. You keep full control over meta tags, structured data, canonical URLs, and sitemaps, which traditional CMS themes often restrict.
CMS DevelopmentStop waiting on developers
Stop waiting on developers
to publish your content.
A content system your whole team uses independently — headless CMS, custom workflows, training included.
Free consultation24-hour responseNDA on request
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