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CMS Development

Your team publishes.
No developers required.

Headless CMS and custom content management systems that give your marketing team full publishing control — without touching code, without breaking the site.

Day 1

Team self-sufficient

0

Dev tickets for content

Any

Channel — web, app, email

3–5 wks

CMS delivery

100%

Team publishing day one

0

Dev tickets / month

340ms

Avg content page load

Every content update goes through a developer bottleneck

Ticket → wait → publish

Marketing raises a dev ticket to change a homepage headline. Dev picks it up next sprint. The campaign window closes before it ships.

Content locked to one channel

Blog posts are in WordPress. App content is hardcoded. Email copy lives in a spreadsheet. Three sources of truth — all out of sync.

No editorial workflow

Any editor can publish directly to production. There's no review step, no staging preview, no approval chain. One mistake goes live immediately.

We recommend the right CMS, not our favorite

Select a platform to see what your team's admin experience looks like.

Real-time collaboration, GROQ queries, portable text, and a fully customizable Studio. Best for teams with complex structured content or multi-language sites.

Features

GROQ query language
Real-time collaboration
Portable Text (rich text)
Custom Studio UI
Multi-language support
Content versioning

Admin Panel Preview

Sanity Studio

Content typeBlog Post
AuthorSarah Chen
StatusIn Review
LocalesEN, DE, FR
Last edited2 min ago

Author to user in milliseconds

Author

Content editor

CMS

Source of truth

API

REST / GraphQL

Build / ISR

Next.js revalidate

CDN

Edge delivery

User

Any channel

Publish triggers webhook → Next.js ISR revalidates in <1s → CDN serves fresh content worldwide

Audit → Configure → Integrate → Train

01

Content Audit

We map every content type, relationship, and workflow your team uses today — then design a model that's cleaner and future-proof.

02

CMS Configuration

Schemas, content types, roles, and integrations configured. You see the admin panel before a single page is wired up.

03

Frontend Integration

Next.js fetches content at build time or on-demand. Preview mode, draft content, and incremental regeneration — all wired up.

04

Training & Handoff

Video walkthroughs, written docs, and a live session with your content team. You're self-sufficient from day one.

Headless CMS vs alternatives

FeatureHeadless CMSWordPress
Non-dev publishingPartial
Multi-channel content
API-first delivery
Performance / CDN edge
Role-based workflowPartial
No monthly SaaS lock-in option

Meridian Media Group — from ticket queue to instant publishing

A mid-size B2B media company was running a WordPress monolith. Every layout change required a developer. Publishing delays of 3–5 days were routine. We migrated them to Sanity + Next.js in 4 weeks.

0

Dev tickets / week for content

4×

Faster content publishing

340ms

Avg page load (was 3.8s)

"Our marketing team went from filing 8–10 dev tickets a week to publishing independently every day. The Sanity Studio is so intuitive we didn't need more than one training session."

— Head of Digital, Meridian Media Group

Ready to stop waiting on developers to publish?

Tell us your content types and current CMS pain points. We'll recommend the right platform and scope the project in 48 hours.

Get My CMS Scoped

"We tried DIY-ing Contentful ourselves. Three months later we had half-configured schemas and zero documentation. Ethersofts rebuilt it properly in two weeks and trained our team to be fully independent. Best decision we made."

RK

Rohit Kapoor

Marketing Director, FinEdge Technologies

Questions we get all the time

If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.

Frequently asked questions

A headless CMS stores and manages content but has no built-in frontend. Instead it exposes content via an API that your website, app, or any channel can consume. This separates content from presentation — your team edits in one place and it appears everywhere.

Sanity for complex content models and real-time collaboration. Contentful for large enterprises with localization needs. Strapi if you want self-hosted control with no monthly fees. Custom if your approval workflow is genuinely unusual. We'll recommend after understanding your team size, content volume, and publishing frequency.

Yes. We export all posts, pages, images, and metadata then import into the new CMS with full URL preservation. 301 redirects are configured automatically so your SEO rankings are protected throughout migration.

Everything. Once configured, your team creates pages, updates copy, swaps images, publishes blogs, manages navigation, and schedules content — without touching code or filing a single support ticket.

A standard headless CMS setup with frontend integration takes 3–5 weeks. Complex custom CMS builds with approval workflows range from 6–12 weeks depending on the number of content types and integrations required.

A standard headless CMS setup with Sanity, Contentful, or Strapi plus Next.js integration typically runs $6k–$18k depending on the number of content types and how much migration is involved. Fully custom CMS builds with bespoke approval workflows start around $20k. We scope and fix the price up front — and self-hosted options like Strapi carry no monthly SaaS license fee.

Yes — it's one of the biggest SEO advantages of going headless. Content is delivered through Next.js with server-side rendering and incremental static regeneration, so pages load in a few hundred milliseconds from a global CDN. You keep full control over meta tags, structured data, canonical URLs, and sitemaps, which traditional CMS themes often restrict.

CMS Development

Stop waiting on developers
to publish your content.

A content system your whole team uses independently — headless CMS, custom workflows, training included.

Reach Ethersofts across every channel — chat, email, call, video, and more
Free consultation24-hour responseNDA on request