We build custom CRM and ERP systems designed around how your team actually works — not generic templates your team works around. Full data migration. 100% adoption.
Lead
Acme Corp
$45k
TechFlow
$28k
NovaSoft
$62k
Qualified
NovaSoft
$62k
BlueStar
$31k
Proposal
Vertex
$18k
Cascade
$55k
Won
Pinnacle
$72k
35+
CRM/ERP Systems Built
70%
Manual Work Eliminated
6 mo
Avg. Full Deployment
100%
Data Migration Success
When the tool doesn't fit the process, teams revert to spreadsheets within 3 months.
Salesforce/HubSpot Mismatch
Custom CRM Built for You
70%
Manual data entry eliminated
Across all CRM/ERP deployments
4.2×
Pipeline visibility increase
After go-live across deployments
Every CRM ships with the core modules. Add-on modules are selected based on your process — you pay for exactly what you use.
Centralised contact records, lead scoring, duplicate detection, custom fields, and relationship history across every touchpoint.
Visual kanban pipeline that mirrors your actual sales stages. Drag-drop, probability weighting, and revenue forecasting built in.
Calls, emails, meetings, and follow-up tasks linked to contacts and deals. Automated reminders so nothing falls through the cracks.
Custom dashboards for revenue, pipeline velocity, rep performance, and conversion rates. Scheduled report delivery by email.
Gmail/Outlook two-way sync — every email thread logged against the contact automatically.
Generate, send, and track invoices directly from deals. Payment status synced to deal stage.
Stock levels, reorder points, and purchase orders linked to your sales pipeline.
Self-service portal where customers view their orders, tickets, and invoices.
If-this-then-that rules that fire on any data change — no code required after setup.
Assign leads and accounts to reps by geography, industry, or custom criteria.
Auto-calculate commissions per deal, rep, and period. Export to payroll.
A CRM/ERP only delivers value when it connects your entire business stack. We wire every integration you need from day one.
Gmail & Outlook
Accounting
QuickBooks / Xero
E-commerce
Shopify / WooCommerce
Comms
Twilio / SendGrid
Notifications
Slack / Teams
Documents
DocuSign / PandaDoc
Productivity
Google Workspace
Custom APIs
REST / Webhooks
+ any custom REST API, webhook, or legacy system connector
We start by learning how your team actually sells, manages orders, or runs operations — before touching a keyboard. The CRM reflects your workflow exactly as it is.
Process mapped before design begins
We shadow your team to understand real workflows
Schema built for your data, not a generic template
Custom fields, relationships, and data types
Full data migration — no manual re-entry
Every record from your existing tool migrated and verified
We shadow your team, map every step of your actual sales or operations process, and document it before designing anything.
Outcome: process map + requirements doc signed off
Schema designed around your data model — not a generic CRM schema bent to fit. Custom fields, relationships, and migration plan.
Outcome: data model + migration strategy
Core modules built first, add-ons added iteratively. Bi-weekly demos with your team in the loop throughout.
Outcome: working CRM your team can use in staging
All third-party integrations wired and full data migration from your existing tool — zero manual re-entry.
Outcome: live system + full data migration + training
Where generic tools break down and where custom wins.
| Feature | Ethersofts | Salesforce/HubSpot | Offshore Agency |
|---|---|---|---|
| Matches your exact process | Yes, designed for it | Partially | Usually not |
| Data migration from existing tool | Full migration | Import tools | Varies |
| Custom automation rules | Yes unlimited | Paid add-ons | Basic only |
| Offline / mobile access | Available | App required | Rarely |
| Accounting integration | Yes standard | Paid connector | Extra scope |
| Customisation after launch | Yes always | Developer required | Extra cost |
The Challenge
Manufacturing company running operations across 5 disconnected tools — spreadsheets, a legacy ERP, a CRM, separate invoicing software, and a manual inventory system.
What We Built
Custom ERP consolidating all 5 tools — orders, inventory, production scheduling, invoicing, and CRM in one system. Full data migration from all 5 sources.
The Result
70%
Reduction in order processing time
0
Stockouts in 8 months post-launch
$340k
Annual saving from tool consolidation
Ready to replace your spreadsheets with a CRM that actually fits? Let's talk.
“Finally a CRM that matches how we actually sell. The team adopted it in week one — no training sessions needed. We haven't opened a spreadsheet since.”
If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.

Salesforce and HubSpot are built for the median sales process. If yours is different — different stages, different data, different automations — you spend months configuring around their constraints and paying for features you never use. Custom means the CRM matches you, not the other way around. The total cost of ownership is often lower after year 2.
Yes — full data migration is included in every CRM project. We map your existing data structure to the new schema, clean duplicates, transform any mismatched fields, and run a parallel period where both systems are live before full cutover. Zero manual re-entry.
A core CRM (contacts, pipeline, activities, reports) takes 8–12 weeks. A full ERP replacing multiple tools takes 4–6 months. Timeline is driven by data complexity and integration count. We give you a fixed timeline estimate in the scoping call.
Yes — QuickBooks, Xero, and Sage integrations are standard. We build a bidirectional sync so invoices created in the CRM appear in your accounting software, and payment status flows back. No double entry.
We run a structured rollout: pilot with a small group first, then staged expansion to the full team. Training sessions are role-specific — sales reps get a different session than managers. We also produce written documentation and video walkthroughs.
A core custom CRM typically runs $30k–$60k, while a full ERP replacing multiple tools ranges from $80k to $200k+ depending on module count and integrations. Compared to per-seat Salesforce or HubSpot licensing, total cost of ownership is usually lower from year two onward — and you own the system outright with no recurring per-user fees.
Yes — you own 100% of the source code, database, and all data. We hand over the full Git repository, schema documentation, and deployment runbooks at project close. There's no vendor lock-in and no platform you can be priced out of, unlike off-the-shelf SaaS CRMs.
Stop fitting your process into Salesforce. Let Ethersofts build a CRM that fits your process — and gets 100% team adoption from week one.

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