Your brand reputation, Protected.
Proactive reputation protection and reactive crisis management — monitor mentions, generate positive reviews, suppress harmful content, and build brand authority that withstands attacks. Control what the world sees when they search you.
24/7
Brand monitoring active
Alerts for mentions across 20+ platforms
60–90d
Review score improvement
After systematic positive review generation
48h
Crisis response activation
Pre-built playbooks ready on day one
3–6 mo
SERP suppression timeline
For negative content outranking brand terms
ORM Services
Protect, monitor, and build your brand
Proactive protection and reactive crisis management — both required for resilient reputation.
Review Management
Google, Trustpilot, G2, Yelp, and industry-specific platforms — monitoring incoming reviews, response templates for every scenario, and a systematic strategy to generate more positive reviews from satisfied customers.
Negative Content Suppression
Push down harmful search results by building and optimizing owned properties, positive press, and high-authority content. Bury negatives with content that earns page-one rankings for your brand name.
Brand Monitoring
24/7 alerts for brand mentions across Google, social media, forums, news, and review platforms. Know when your brand is mentioned — good or bad — before it compounds.
Crisis Response
When a PR crisis hits, speed is everything. Pre-built response playbooks, media statement drafting, and coordinated suppression strategy to contain damage within the first 48 hours.
Social Sentiment Management
Monitor and respond to brand mentions across Twitter/X, LinkedIn, Reddit, and Facebook. Neutralize public complaints before they go viral. Amplify positive mentions.
Proactive Reputation Building
Press mentions, guest articles, podcast appearances, and thought leadership content that builds durable positive brand associations. Reputation insurance before you need it.
Platform Coverage
Every platform that matters to your brand
All 8 major platforms monitored and managed — not just Google.
Google Business Profile
Search & Maps
Trustpilot
Consumer Reviews
G2 / Capterra
B2B Software
Glassdoor / Indeed
Employer Brand
Community Discussion
Twitter / X
Social Sentiment
Professional Network
Yelp / TripAdvisor
Local & Hospitality
Reputation mistakes that compound damage
The most common ORM errors — and how we build your program to avoid each one.
Ignoring Negative Reviews Lets Damage Compound
A single unanswered 1-star review is visible to every future customer who searches your brand. Unanswered complaints signal to prospects that you don't care about customers who have problems. Worse: negative review velocity (new negatives faster than positives) drives star rating down over months and is almost impossible to reverse quickly.
Our approach
Response SLA configured in week one — every review responded to within 24 hours on weekdays. Response templates for every scenario: legitimate complaints, fake reviews, and disgruntled ex-employees. Positive review generation campaign activated in parallel to improve average rating.
Audit → Strategize → Execute → Monitor
Monitoring and crisis response active from week one. SERP suppression and review generation running in parallel.
Reputation Audit
Full audit of your brand's current search results, review profiles, social mentions, and sentiment score. Identify every active threat and opportunity.
Strategy & Priority
Custom ORM roadmap — which threats to suppress first, which platforms to prioritize, and what positive content to build. Signed off before any work begins.
Execute & Monitor
Content created, reviews responded to, suppression campaigns launched. Real-time monitoring dashboard so you see everything happening with your brand.
Report & Refine
Monthly reporting on SERP position for brand terms, average review score, sentiment trend, and mention volume. Strategy adjusted monthly based on results.
Questions we get all the time
If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.
Genuine reviews cannot be deleted unless they violate platform terms (fake, defamatory, or off-topic). We flag and report those that qualify. For legitimate negative reviews, we respond professionally and mitigate damage. For negative press, we use content suppression — building positive content that outranks the negatives — rather than deletion requests, which rarely succeed and can backfire.
Review score improvement is visible within 60-90 days as new positive reviews are generated. Search suppression for negative news articles takes 3-6 months, as it requires new content to gain authority and outrank the negative result. Brand monitoring and crisis response is active from day one. ORM is a sustained effort — the longer you invest, the more resilient your reputation becomes.
Yes — crisis ORM is one of our core services. If you have an active PR problem (viral negative story, coordinated attack, major negative review event), we prioritize containment: rapid response content, review generation campaign, suppression strategy, and media coordination. Speed is critical in a crisis, so we have an expedited onboarding process.
We build automated review request sequences that go to your customers after a positive interaction — timed correctly, worded correctly, sent via email or SMS. We never incentivize reviews (against all platform terms) or post fake reviews. The goal is to increase the volume of genuine reviews from satisfied customers who would never have left one otherwise.
Ongoing ORM programs typically run $1,500–5,000/month depending on the number of platforms monitored, review volume, and whether active SERP suppression is required. Crisis engagements are scoped separately because they demand expedited, intensive work. Every program starts with a fixed-scope audit so you know exactly what monitoring, response SLAs, and content work the fee covers.
We monitor 20+ sources, including Google Business Profile, Trustpilot, G2, Capterra, Glassdoor, Yelp, Reddit, X/Twitter, LinkedIn, Facebook, news outlets, and industry-specific forums. Alerts are tuned for sentiment shifts, review-volume spikes, and viral mention potential so you are never the last to learn about a brand incident. Coverage is set in week one based on where your audience actually talks about you.
Every month you receive a dashboard tracking SERP position for your brand terms, average review score per platform, sentiment trend, and total mention volume. We show the direction each metric is moving and what we did to influence it. Because reputation is a sustained effort, the report also flags emerging risks before they compound into anything serious.
You retain ownership of every Google Business Profile, review platform account, and owned property we optimize or create. The positive content, press, and review-generation systems we build live under your brand and stay with you if our engagement ends. We strengthen assets you control rather than renting you access to anything you would lose.
“Ethersofts took over a project two agencies fumbled. They untangled the mess, rebuilt critical parts, and shipped in 6 weeks. The codebase is clean and our users actually like it now.”
Rajan Mehta
CTO · Credflow Technologies · Bangalore, India
Your reputation is your
most valuable business asset.
Free reputation audit — we'll search your brand across 20+ platforms and deliver a full threat and opportunity report within 48 hours.
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