Paid ads designed to Pay for Itself.
Google Ads, Meta Ads, and paid search management — ROAS-focused, transparent, and optimized weekly. We report what actually matters: leads and revenue.
3.2×
Avg ROAS across managed accounts
Across e-commerce, SaaS, and B2B clients
28%
Avg CPA reduction in 60 days
After systematic bid strategy optimization
$2M+
Monthly ad spend managed
Google Ads, Meta, LinkedIn, YouTube
100%
Account ownership — always yours
You keep history, audiences, and data
PPC Services
Every paid channel, fully managed
Search, display, shopping, and social — strategy chosen per channel, not per what earns us the most margin.
Google Search Ads
Keyword research, match type strategy, ad group structure, negative keyword lists, and Quality Score optimization. Intent-matched ads that convert, not just clicks.
Display & Remarketing
GDN display campaigns, YouTube pre-roll, and retargeting sequences that bring back users who visited but didn't convert. Audiences built from your first-party data.
Shopping Campaigns
Google Shopping and Performance Max for e-commerce — product feed optimization, bidding strategy, and competitive placement against the right search queries.
Meta Ads (Facebook & Instagram)
Audience research, creative testing frameworks, funnel-based campaign structure, and iOS-resilient tracking — across awareness, consideration, and conversion objectives.
Bid Strategy & Budget
Smart bidding calibration, portfolio bid strategies, dayparting, and budget allocation across campaigns. Every dollar working toward the lowest possible cost-per-acquisition.
Landing Page CRO
Ad-to-landing-page message match, CRO review, and A/B test design for the pages your ads send traffic to — because bad landing pages waste good ad spend.
Why most PPC accounts underperform
The most common causes of poor ROAS. Here's how we diagnose and fix each one.
Poor Campaign Structure Bleeds Budget
Broad match keywords without negatives, single-ad-group campaigns, mixing brand and non-brand in the same campaign — these structural mistakes waste 30–60% of budget on irrelevant traffic. Most inherited accounts have the same five structural problems. They compound silently until ROAS becomes unacceptable.
Our approach
Account audit in week one: campaign structure, match types, negative keyword coverage, Quality Scores, and audience exclusions. We fix structure before touching bids. Structure is the most leveraged change you can make.
Audit → Build → Launch → Optimize
No budget goes live before conversion tracking is verified and strategy is approved.
Account Audit & Strategy
Review existing campaigns (or start from scratch), competitive analysis, keyword opportunity mapping, and audience strategy. No budget spent until strategy is approved.
Campaign Build
Account structure, ad groups, negative keywords, audience segments, and conversion tracking verified before going live.
Launch & Optimize
Weekly optimization — search term mining, bid adjustments, A/B ad tests, and landing page feedback.
Monthly Reporting
ROAS, CPA, conversion volume, and next-month priorities. You see everything — not a cherry-picked metrics dashboard.
Every PPC engagement includes
Standard across all packages — not upsells.
Questions we get all the time
If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.
Minimum viable budget depends on your target CPC and conversion rate goals. Most service businesses need $2,000–5,000/mo to generate meaningful data. E-commerce scales differently. We'll give you a budget recommendation based on your market's average CPCs and your target CPA — before you commit to anything.
Google Ads can generate leads within days of launch. However, smart bidding algorithms need 2–4 weeks and 50+ conversions to optimize effectively. We set realistic expectations — week 1 is learning, week 2–4 is optimization, month 2 is where cost efficiency improves significantly.
Quality Score is Google's rating of your ad relevance, expected click-through rate, and landing page experience. Higher Quality Scores = lower CPCs and better ad positions. We optimize QS systematically — it's the biggest lever for reducing your cost per click without reducing your budget.
Yes. We audit what's there — wasted spend, missing negative keywords, poor campaign structure, conversion tracking issues — then create a 30-day remediation plan. Most inherited accounts have significant quick wins in the first month.
We charge a flat monthly management fee, never a percentage of spend. Percentage pricing incentivizes an agency to grow your budget rather than your ROAS, and pushes spend into saturated or underperforming channels to justify a bigger fee. A flat fee aligns us with one outcome: lowering your cost per acquisition while scaling profitably.
Across managed accounts we average 3.2x ROAS and a 28% CPA reduction within 60 days, though your starting point matters — a well-structured account improves less dramatically than a neglected one. We set specific ROAS and CPA targets in week one based on your margins and market CPCs, then report against them every month. We never promise a number we can't tie to your unit economics.
Yes to both. We write and continuously A/B test ad copy against your Quality Score and conversion rate, and we verify full conversion tracking — GA4, Google Ads import, call tracking, and form events — in Tag Assistant before spending a dollar. Smart bidding is only as good as the conversion signals feeding it, so tracking accuracy is non-negotiable.
You own it, completely. We work inside your own Google Ads and Meta accounts with you as the administrator, so you keep every campaign, audience list, conversion history, and creative if we part ways. We never build your account on a parent agency MCC that locks you out — your ad data is a permanent asset that stays with you.
“Our ad spend was bleeding money. They rebuilt tracking from scratch, restructured campaigns, and tripled our ROAS in three months. First team that showed real before-and-after numbers.”
Priya Sharma
Head of Growth · Zestify Commerce · Mumbai, India
Ads that actually
pay for themselves.
Free PPC audit — we'll review your current ads (or scope a new campaign) and identify your biggest CPA improvement opportunities. No commitment.
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