Paid ads designed toPay for Itself.

Minimum viable budget depends on your target CPC and conversion rate goals. Most service businesses need $2,000–5,000/mo to generate meaningful data. E-commerce scales differently. We'll give you a budget recommendation based on your market's average CPCs and your target CPA — before you commit to anything.

Google Ads can generate leads within days of launch. However, smart bidding algorithms need 2–4 weeks and 50+ conversions to optimize effectively. We set realistic expectations — week 1 is learning, week 2–4 is optimization, month 2 is where cost efficiency improves significantly.

Quality Score is Google's rating of your ad relevance, expected click-through rate, and landing page experience. Higher Quality Scores = lower CPCs and better ad positions. We optimize QS systematically — it's the biggest lever for reducing your cost per click without reducing your budget.

Yes. We audit what's there — wasted spend, missing negative keywords, poor campaign structure, conversion tracking issues — then create a 30-day remediation plan. Most inherited accounts have significant quick wins in the first month.

We charge a flat monthly management fee, never a percentage of spend. Percentage pricing incentivizes an agency to grow your budget rather than your ROAS, and pushes spend into saturated or underperforming channels to justify a bigger fee. A flat fee aligns us with one outcome: lowering your cost per acquisition while scaling profitably.

Across managed accounts we average 3.2x ROAS and a 28% CPA reduction within 60 days, though your starting point matters — a well-structured account improves less dramatically than a neglected one. We set specific ROAS and CPA targets in week one based on your margins and market CPCs, then report against them every month. We never promise a number we can't tie to your unit economics.

Yes to both. We write and continuously A/B test ad copy against your Quality Score and conversion rate, and we verify full conversion tracking — GA4, Google Ads import, call tracking, and form events — in Tag Assistant before spending a dollar. Smart bidding is only as good as the conversion signals feeding it, so tracking accuracy is non-negotiable.

You own it, completely. We work inside your own Google Ads and Meta accounts with you as the administrator, so you keep every campaign, audience list, conversion history, and creative if we part ways. We never build your account on a parent agency MCC that locks you out — your ad data is a permanent asset that stays with you.