Social media that buildsReal Audience.

Focus beats breadth. For most B2B companies: LinkedIn + one additional platform. For B2C: Instagram + TikTok for most categories. We'll recommend 2–3 platforms based on where your actual customers are — not where you think you should be.

Organic social is a 6–12 month play. Paid social shows results within weeks but requires budget. We set realistic expectations: months 1–3 are foundation building (consistency, voice, audience growth); months 4–6+ are when compounding begins. We'll also be honest if your category is not a good fit for organic social growth.

Yes — strategy, writing, design, and video scripts are all produced in-house. For video content that requires filming, we either provide detailed direction for you to film on your phone or coordinate professional production for quarterly hero content. Most of what we produce doesn't require professional filming.

We measure follower growth, engagement rate, website traffic from social, and — where trackable — lead or sale attribution. We also conduct monthly surveys with new leads asking how they heard about you, as social often influences purchase decisions without appearing in last-click attribution.

Paid social is most effective starting around $1,500–3,000/month per platform — enough for Meta or LinkedIn algorithms to exit the learning phase and gather statistically useful conversion data. Below that, you burn budget before the platform optimizes. We model expected cost-per-result against your goals before recommending a spend level, so you are never guessing.

We build and manage every campaign inside your own Meta Business Manager, LinkedIn Campaign Manager, and TikTok Ads accounts — and you keep full admin ownership. If we ever stop working together, you retain all campaigns, custom audiences, pixel data, and creative. Your audiences and ad history are an asset you own, never something we hold.

Standard programs run 30+ pieces of content per month across your two or three priority platforms, planned two weeks in advance. You review and approve the full content calendar before anything publishes, and for the first two months you sign off on every post until brand voice is locked. After that, approval moves to a lighter monthly batch review.