Skip to main content
Strategy Before Content4 Platforms Managed<24h Community Response

Social media that builds Real Audience.

Strategy, content creation, community management, and paid social — so your brand shows up consistently on the platforms your customers actually use. No random posting. No chasing follower counts.

S
M
N
P
Brands growing on 4 platforms
5★ client satisfaction
LinkedIn StrategyInstagram ReelsTikTok ContentCommunity ManagementInfluencer PartnershipsPaid SocialContent CalendarBrand VoiceEngagement RateAudience ResearchShort-Form VideoSocial AnalyticsLinkedIn StrategyInstagram ReelsTikTok ContentCommunity ManagementInfluencer PartnershipsPaid SocialContent CalendarBrand VoiceEngagement RateAudience ResearchShort-Form VideoSocial Analytics

4

Platforms fully managed

LinkedIn, Instagram, TikTok, X/Twitter

30+

Posts produced monthly

Strategy, design, copy — all in-house

<24h

Community response time

Weekday SLA for comments and DMs

6–12 mo

Organic compounding timeline

Realistic expectation, not a promise

Full-service social, zero guesswork

Strategy to execution — content, community, and paid social managed as one integrated program.

Strategy

Social Media Strategy

Platform selection, audience personas, content pillars, and posting cadence — built around your business goals, not just follower count.

Platform MixAudience PersonasContent Pillars
Creation

Content Production

Short-form video scripts, graphic design, carousels, and written posts — created monthly in advance, scheduled and published on time. Consistent brand voice, every platform.

Video ScriptsGraphic DesignCarousels
Engagement

Community Management

Comment replies, DM responses, and community engagement — within 24 hours on weekdays. Your audience feels heard without consuming your team's time.

Comment RepliesDM Management<24h SLA
Reach

Influencer Partnerships

Micro and macro influencer identification, brief writing, contract coordination, and performance tracking. Authentic partnerships, not just reach purchases.

Micro-InfluencersBrief WritingPerformance Tracking
Paid Social

Paid Social Campaigns

Meta, LinkedIn, TikTok, and X/Twitter ads — audience targeting, creative testing, and conversion optimization aligned with your organic content.

Meta AdsLinkedIn AdsCreative Testing
Measurement

Analytics & Reporting

Monthly reports on reach, engagement, follower growth, and — most importantly — attributable leads or sales from social. You know if it's working.

ReachEngagementLead Attribution

Right platform, right audience

Platform chosen based on your customer research — not personal preference or trending platforms.

LinkedIn

B2B, professional services, enterprise tech

4× higher conversion rate for B2B

B2BThought LeadershipLead Gen

Instagram

E-commerce, lifestyle, consumer brands

Highest average engagement rate

E-commerceVisual BrandReels

TikTok

Consumer brands, younger demographic, viral potential

Fastest organic reach growth

Short-form VideoConsumerViral

X / Twitter

Tech, crypto, news, developer communities

Real-time conversation & thought leadership

TechDeveloperThought Leadership
Social Media Failure Modes

Why most social strategies don't move revenue

The most common mistakes businesses make with social media — and how we avoid them.

social_risk.log
RISK #01

Posting Without Strategy Wastes Every Hour

Random content with no content pillars, no audience persona, and no connection to business goals produces follower counts that don't move revenue. Posting 5× per week without a strategy is 5× the effort for the same zero ROI. The platforms will always reward effort, but not random effort.

Our approach

Strategy before content. We define 3–5 content pillars tied to your business goals, map audience personas per platform, and create a posting cadence that you can actually sustain. Content is created against this strategy — not brainstormed week-to-week.

All four addressed in strategy before content is created.Get started

Audit → Strategy → Create → Grow

No content goes live before strategy is approved. Content created 2 weeks in advance — never reactive.

01

Brand & Audience Audit

Week 1

Current social presence, audience demographics, competitor analysis, and content performance review. We know where you're starting before we start.

02

Strategy Development

Week 1–2

Platform priorities, content pillars, posting schedule, and paid social roadmap — signed off before any content is created.

03

Content Production

Month 1 → ongoing

Monthly content calendar created 2 weeks in advance. Designed, copywritten, and approved before scheduling.

04

Publish, Engage & Optimize

Daily + Monthly

Content goes live on schedule. Community management daily. Monthly performance review and strategy adjustment based on what's actually working.

Questions we get all the time

If yours is not here, reach out. We respond within 24 hours with a real answer from an engineer — not a sales pitch.

Frequently asked questions

Focus beats breadth. For most B2B companies: LinkedIn + one additional platform. For B2C: Instagram + TikTok for most categories. We'll recommend 2–3 platforms based on where your actual customers are — not where you think you should be.

Organic social is a 6–12 month play. Paid social shows results within weeks but requires budget. We set realistic expectations: months 1–3 are foundation building (consistency, voice, audience growth); months 4–6+ are when compounding begins. We'll also be honest if your category is not a good fit for organic social growth.

Yes — strategy, writing, design, and video scripts are all produced in-house. For video content that requires filming, we either provide detailed direction for you to film on your phone or coordinate professional production for quarterly hero content. Most of what we produce doesn't require professional filming.

We measure follower growth, engagement rate, website traffic from social, and — where trackable — lead or sale attribution. We also conduct monthly surveys with new leads asking how they heard about you, as social often influences purchase decisions without appearing in last-click attribution.

Paid social is most effective starting around $1,500–3,000/month per platform — enough for Meta or LinkedIn algorithms to exit the learning phase and gather statistically useful conversion data. Below that, you burn budget before the platform optimizes. We model expected cost-per-result against your goals before recommending a spend level, so you are never guessing.

We build and manage every campaign inside your own Meta Business Manager, LinkedIn Campaign Manager, and TikTok Ads accounts — and you keep full admin ownership. If we ever stop working together, you retain all campaigns, custom audiences, pixel data, and creative. Your audiences and ad history are an asset you own, never something we hold.

Standard programs run 30+ pieces of content per month across your two or three priority platforms, planned two weeks in advance. You review and approve the full content calendar before anything publishes, and for the first two months you sign off on every post until brand voice is locked. After that, approval moves to a lighter monthly batch review.

“Our ad spend was bleeding money. They rebuilt tracking from scratch, restructured campaigns, and tripled our ROAS in three months. First team that showed real before-and-after numbers.”
PS

Priya Sharma

Head of Growth · Zestify Commerce · Mumbai, India

3× ROAS in 3 months
Ready to Grow

Stop posting randomly.
Start growing deliberately.

Free social media audit — we'll review your current presence, identify your best content opportunities, and recommend the 2 platforms worth focusing on.

Reach Ethersofts across every channel — chat, email, call, video, and more
Free consultation24-hour responseNDA on request